brand - Grafex Media

PA Media’s Redesigned Brand Identity Goes “Back to the Future”

In a definitive nod to its illustrious 158-year history, the UK and Ireland’s premier national news agency, PA Media, has announced a major strategic overhaul that will see the organization…

Reynand Wu October 25, 2026

Branding and Identity

Why Brand Fundamentals Remain Indispensable Even in the Age of Artificial Intelligence

Every professional discipline relies on foundational tenets to maintain its integrity, ensuring that deep expertise is not sidelined by short-termism and loud performance. Medicine depends on rigorous diagnostics, architecture is…

Basiran October 25, 2026

Branding and Identity

Ashton Reimagined: How Quebec’s Iconic Poutine Chain Successfully Navigated a High-Stakes Brand Transformation

Since its inception in 1969, Ashton has stood as a cornerstone of Quebec’s culinary identity, famously pioneering the commercialization of poutine. Founded by Ashton Leblond as a humble food truck,…

Basiran October 25, 2026

Branding and Identity

Energy Drink Brand Lucky Energy Unveils New Logo and Packaging Design

The competitive landscape of the functional beverage industry is undergoing a notable aesthetic shift as brands move away from neon-heavy, high-octane visual noise toward more sophisticated, minimalist paradigms. A prominent…

Layla Zulfa October 25, 2026

Content Strategy

When AI Cites Your Content But Ignores Your Brand

The rapid integration of generative AI into search engines—exemplified by tools like Google AI Overviews, ChatGPT, Gemini, and Perplexity—has fundamentally altered the digital discovery landscape. For major enterprises, particularly in…

Ammar Sabilarrohman October 24, 2026

Social Media Marketing

LinkedIn Collaborative Posts: A New Era for Professional Networking and Brand Partnerships

The professional networking landscape is undergoing a significant shift as LinkedIn officially introduces its Collaborative Posts feature. This functionality, which allows multiple users and company pages to co-author a single…

Raul Delapena Setiawan September 29, 2026

Branding and Identity

Mountainview Brewing Co. Forges a Distinctive Brand Identity Amidst the Rugged Landscape of Hope British Columbia

Nestled in the shadow of the Cascade foothills, the town of Hope, British Columbia, has long been defined by its dramatic topography and its status as a cinematic landmark, most…

Siti Muinah September 28, 2026

Digital Marketing

How Answer Engine Optimization (AEO) Checkers Are Reshaping Digital Marketing and Brand Visibility in the Era of AI Search

The digital marketing landscape is undergoing its most profound structural shift since the advent of search engine optimization (SEO), driven by the rapid evolution of generative artificial intelligence. As consumers…

Azzam Bilal Chamdy September 26, 2026

Social Media Marketing

The Death of the Follower Count: How Algorithmic Feeds, Niche Creators, and Employee Advocates Are Redefining Modern Brand Strategy

The traditional social media playbook that prioritized follower accumulation as the primary metric of corporate success has officially expired. For over a decade, marketing budgets hinged on a linear equation:…

Azzam Bilal Chamdy September 24, 2026

Branding and Identity

Clean Home Brand Dropps Unveils New Logo and Packaging Design

American home care innovator Dropps has officially unveiled a comprehensive corporate rebrand, introducing a refreshed logo, contemporary packaging, a redesigned digital storefront, and a streamlined product architecture. Headquartered in Chicago,…

Suro Senen September 21, 2026