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Branding and Identity

AI Search Optimisation Firm Fanplayr Announces New Name and Logo
Posted inBranding and Identity

AI Search Optimisation Firm Fanplayr Announces New Name and Logo

In a strategic shift reflecting the profound transformation of digital commerce, Palo Alto-headquartered e-commerce optimisation platform Fanplayr has officially rebranded as Verada. Announced on September 21, 2026, the corporate overhaul…
Posted by Basiran September 22, 2026
AI Search Optimisation Firm Fanplayr Announces New Name and Logo
Posted inBranding and Identity

AI Search Optimisation Firm Fanplayr Announces New Name and Logo

In a decisive move that reflects the fundamental shifts occurring within the global digital marketing and e-commerce ecosystems, Palo Alto-headquartered Fanplayr has officially rebranded as Verada. Established in 2011 as…
Posted by Raul Delapena Setiawan September 21, 2026
Sound Decoded: Share of Voice Has a Sound Problem
Posted inBranding and Identity

Sound Decoded: Share of Voice Has a Sound Problem

The modern marketing boardroom operates with a high degree of quantitative discipline. Spend ten minutes consulting with a corporate media director, and you will receive a precise, highly calculated breakdown…
Posted by Nana Muazin September 21, 2026
Are We Building Brands for a World That No Longer Exists?
Posted inBranding and Identity

Are We Building Brands for a World That No Longer Exists?

Global culture has undergone a profound structural evolution over the past several decades, transitioning from the rigid certainties of the modern era through the critical deconstruction of postmodernism, and finally…
Posted by Dwi Wanna September 21, 2026
WHEN is the Australian medtech pioneer redefining fertility health through accessible at-home testing and expert clinical guidance
Posted inBranding and Identity

WHEN is the Australian medtech pioneer redefining fertility health through accessible at-home testing and expert clinical guidance

The landscape of reproductive health in Australia is undergoing a significant transformation with the launch of WHEN, a medtech company designed to shift the fertility conversation from a reactive clinical…
Posted by Muslim September 21, 2026
Clean Home Brand Dropps Unveils New Logo and Packaging Design
Posted inBranding and Identity

Clean Home Brand Dropps Unveils New Logo and Packaging Design

American home care innovator Dropps has officially unveiled a comprehensive corporate rebrand, introducing a refreshed logo, contemporary packaging, a redesigned digital storefront, and a streamlined product architecture. Headquartered in Chicago,…
Posted by Suro Senen September 21, 2026
Sound Decoded: Share of Voice Has a Sound Problem
Posted inBranding and Identity

Sound Decoded: Share of Voice Has a Sound Problem

The modern marketing boardroom operates with a high degree of quantitative discipline. Spend ten minutes with a media director, and you will receive a precise calculation of share of voice…
Posted by Lina Irawan September 20, 2026
Mountainview Brewing Co. Establishes a New Standard in Craft Branding and Community Integration in Hope British Columbia
Posted inBranding and Identity

Mountainview Brewing Co. Establishes a New Standard in Craft Branding and Community Integration in Hope British Columbia

Nestled in the shadow of the Cascade foothills, the town of Hope, British Columbia, has long been recognized for its rugged landscape and cinematic history—most notably as the 1982 filming…
Posted by Evan Lee Salim September 20, 2026
Retinal Degeneration Fund Gets New Name and Logo
Posted inBranding and Identity

Retinal Degeneration Fund Gets New Name and Logo

The Foundation Fighting Blindness has officially announced a major rebranding of its venture philanthropy arm, transitioning the well-known Retinal Degeneration Fund (RD Fund) into the newly minted Gund Vision Fund.…
Posted by Neng Nana September 20, 2026
Are We Building Brands for a World That No Longer Sets the Rules?
Posted inBranding and Identity

Are We Building Brands for a World That No Longer Sets the Rules?

Global culture has undergone a profound evolution over the past several decades, transitioning from the structured certainty of the modern era through the deconstructive critique of postmodernism, and finally arriving…
Posted by Nana September 20, 2026

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