Branding and Identity - Grafex Media

Boulder Associates Reveals New Name and Logo

The architectural and interior design consultancy formerly known as Boulder Associates has officially rebranded, unveiling a new identity as "BA." This significant evolution for the American firm marks a strategic…

Laily UPN July 17, 2026

Branding and Identity

FanBasis Announces New Name and Logo

The digital platform FanBasis, a prominent facilitator for content creators seeking to monetize their audience, has officially announced a significant rebranding. The company will now operate under the name "Commas,"…

Siti Muinah July 15, 2026

Branding and Identity

Always Winning: Why Competition Is Really About Enduring Brand Relevance

Branding has become strangely impatient. In an era defined by rapid cultural, technological, and political acceleration, relevance is increasingly treated as a fleeting commodity, something to be relentlessly pursued rather…

Nila Kartika Wati June 2, 2026

Branding and Identity

The Quiet Problem with How Brands Handle Music

A candid admission often surfaces in hushed conversations among branding professionals: a pervasive uncertainty about how to effectively manage music. This isn't about an inability to select a fitting track…

Pevita Pearce June 2, 2026

Branding and Identity

An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems

Arjan Kapteijns' recent exploration into the concept of "Agentic Lovemarks" has sparked a vital conversation within the branding and marketing spheres. His compelling argument posits that in an increasingly AI-driven…

Suro Senen June 2, 2026

Branding and Identity

The Pre-Purchase Fallacy: The Activation Gap That Dooms Brand Strategy

Every business conversation about growth and customer acquisition inevitably circles back to retention, loyalty, and lifetime value. While these metrics are crucial for understanding existing customer relationships, they often obscure…

Dwi Wanna June 2, 2026

Branding and Identity

How Depending on Performance Destroys a Brand’s Ability to Scale

A fundamental shift is underway in the world of business growth, challenging decades-old strategies that prioritized immediate returns over long-term brand building. The prevailing model, heavily reliant on performance marketing…

Laily UPN June 2, 2026

Branding and Identity

The Unintended Consequences of Poor Brand Experiences on Consumer Psychology and Company Profitability

The landscape of brand interaction is increasingly defined by the quality of the customer experience. While few brand leaders deliberately engineer negative encounters, the reality is that suboptimal or outright…

Jia Lissa May 27, 2026

Branding and Identity

Timeless by Design: How Financial Services Brands Earn Trust Across Decades

When Sam Altman, CEO of OpenAI, issued a stark warning about an impending surge in AI-driven banking fraud, he illuminated a critical challenge confronting financial services firms: the imperative to…

Laily UPN May 27, 2026

Branding and Identity

Why AI Alone Shouldn’t Cost or Plan Your Rebrand

As artificial intelligence rapidly advances, its capabilities are increasingly being tested with complex business challenges, including the monumental task of rebranding. The temptation to leverage AI for critical decisions like…

Nana Wu May 27, 2026