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Branding and Identity

The Consideration Illusion: Brands Compete for Eligibility, Not Preference
Posted inBranding and Identity

The Consideration Illusion: Brands Compete for Eligibility, Not Preference

The conventional understanding of consumer decision-making, often framed within customer lifecycle models, presents a misleading picture of how brands truly compete. Instead of a rational evaluation of preferences, the reality…
Posted by Rifan Muazin July 21, 2026
Apex Wheels Forges a New Identity in the Performance Automotive Market
Posted inBranding and Identity

Apex Wheels Forges a New Identity in the Performance Automotive Market

The automotive aftermarket industry is a vast landscape, often characterized by a deluge of brands that, while appealing to the eye, fall short when it comes to genuine performance. Within…
Posted by Nila Kartika Wati July 21, 2026
American Bowling Brand AMF Unveils New Logo and Identity
Posted inBranding and Identity

American Bowling Brand AMF Unveils New Logo and Identity

AMF, a storied institution in the American bowling landscape, has officially revealed a significant refresh of its brand identity, highlighted by a completely redesigned logo. This strategic move signals a…
Posted by Nana July 21, 2026
The Dinner Ladies Serve Up a Bold New Identity to Reignite Australia’s Frozen Meal Market
Posted inBranding and Identity

The Dinner Ladies Serve Up a Bold New Identity to Reignite Australia’s Frozen Meal Market

In a strategic move designed to amplify its established reputation for homestyle comfort and challenge the often-clichéd landscape of the frozen meal industry, The Dinner Ladies has unveiled a comprehensive…
Posted by Lina Hope July 21, 2026
Biotech Firm Immunis Rebrands, Unveils New Logo
Posted inBranding and Identity

Biotech Firm Immunis Rebrands, Unveils New Logo

Immunis, a clinical-stage biotechnology company at the forefront of developing innovative therapies for age-related and chronic diseases, has officially unveiled a comprehensive rebrand, including a striking new logo and refreshed…
Posted by Siti Muinah July 21, 2026
Heirlooming: The Tenderness of Belonging to Something Older Than You
Posted inBranding and Identity

Heirlooming: The Tenderness of Belonging to Something Older Than You

A recent experience with a Cadbury Dairy Milk bar, sent from London to Paris by a friend, served as an unexpected catalyst for a profound shift in cultural sentiment. Upon…
Posted by Basiran July 20, 2026
Ashton Restaurants Embarks on Ambitious Revitalization Project to Reclaim its Poutine Legacy
Posted inBranding and Identity

Ashton Restaurants Embarks on Ambitious Revitalization Project to Reclaim its Poutine Legacy

Ashton, the pioneering Canadian restaurant chain that first introduced poutine to the nation in 1969, has launched a comprehensive brand and experience overhaul aimed at revitalizing its image and expanding…
Posted by Rifan Muazin July 20, 2026
I.T. Specialist Govplace Reveals New Name and Logo
Posted inBranding and Identity

I.T. Specialist Govplace Reveals New Name and Logo

In a significant strategic shift, Govplace, a long-standing provider of Information Technology (I.T.) products and services, has officially announced its rebranding to "Digital Compass." This transformative rebranding, effective July 8,…
Posted by Nila Kartika Wati July 20, 2026
Agentic Lovemarks: Why Emotional Brands Matter More When AI Selects
Posted inBranding and Identity

Agentic Lovemarks: Why Emotional Brands Matter More When AI Selects

The landscape of brand strategy is undergoing a seismic shift, propelled by the rapid ascent of agentic branding. What began as a theoretical exploration of artificial intelligence's growing influence on…
Posted by Neng Nana July 20, 2026
Mountainview Brewing Co. Establishes a Strong Brand Identity in the Heart of Hope, British Columbia
Posted inBranding and Identity

Mountainview Brewing Co. Establishes a Strong Brand Identity in the Heart of Hope, British Columbia

Nestled against the dramatic backdrop of the Cascade foothills, in the iconic town of Hope, British Columbia – a place famously recognized as the filming location for the 1982 cinematic…
Posted by Laily UPN July 20, 2026

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