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Google Mandates Local Inventory Ads by Default for All Shopping Campaigns Starting August 31
Posted inSEO and Search Marketing

Google Mandates Local Inventory Ads by Default for All Shopping Campaigns Starting August 31

Google has officially confirmed a significant structural update to its advertising ecosystem, announcing that Local Inventory Ads (LIA) will be enabled by default for all Shopping campaigns starting August 31.…
Posted by Neng Nana July 21, 2026
Google Enhances Demand Gen Campaigns with Business Data Feeds for Non-Retail Industries
Posted inSEO and Search Marketing

Google Enhances Demand Gen Campaigns with Business Data Feeds for Non-Retail Industries

Google has officially announced a significant expansion of its Demand Gen campaign capabilities, introducing the ability for advertisers to utilize business data feeds to power dynamic ad creative. This update…
Posted by Pevita Pearce July 20, 2026

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