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enduring

Maserati and Migrante Champion the Enduring Italian Spirit with "Never Stop Dreaming" Campaign
Posted inAdvertising and Creative Strategy

Maserati and Migrante Champion the Enduring Italian Spirit with "Never Stop Dreaming" Campaign

The automotive world, often synchronized with major sporting events, has witnessed a poignant and timely brand activation from Maserati. In the wake of the FIFA World Cup, a tournament where…
Posted by Jia Lissa July 24, 2026
Always Winning: Why Competition Is Really About Enduring Brand Relevance
Posted inBranding and Identity

Always Winning: Why Competition Is Really About Enduring Brand Relevance

Branding has become strangely impatient. In an era defined by rapid cultural, technological, and political acceleration, relevance is increasingly treated as a fleeting commodity, something to be relentlessly pursued rather…
Posted by Nila Kartika Wati June 2, 2026

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