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Es Muy Good Expands Kalshi Advertising Campaign with High-Profile Celebrity Partnerships and Strategic Mainstream Realignment
Posted inAdvertising and Creative Strategy

Es Muy Good Expands Kalshi Advertising Campaign with High-Profile Celebrity Partnerships and Strategic Mainstream Realignment

Independent creative agency Es Muy Good has steadily expanded its high-profile advertising footprint for prediction market and sports betting enterprise Kalshi, executing a multifaceted marketing campaign that bridges surreal internet…
Posted by Sagoh September 13, 2026
When Zombies Attack, Good Shoes Matter
Posted inAdvertising and Creative Strategy

When Zombies Attack, Good Shoes Matter

Orthopedic footwear, a category often relegated to the realm of the practical and unfashionable, is undergoing a surprising and bold transformation thanks to Kuru Footwear. The US-based brand has embraced…
Posted by Neng Nana July 25, 2026
The Unintended Consequences of Bad Brand Experiences on Good People
Posted inBranding and Identity

The Unintended Consequences of Bad Brand Experiences on Good People

There are few, if any, brand leaders who intentionally craft negative customer experiences. These detrimental encounters are almost invariably unintentional, yet their occurrence remains a pervasive reality in both personal…
Posted by Dwi Wanna May 15, 2026

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