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Ashton Reinvented: A Strategic Brand Transformation for a Quebec Culinary Icon
Posted inBranding and Identity

Ashton Reinvented: A Strategic Brand Transformation for a Quebec Culinary Icon

Since its inception in 1969, Ashton has stood as a cornerstone of Quebec’s fast-food landscape. As the first restaurant chain in Canada to specialize in poutine—the province’s quintessential comfort food—the…
Posted by Asep Darmawan September 10, 2026

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