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Ashton Reimagined: How Quebec’s Iconic Poutine Chain Successfully Navigated a High-Stakes Brand Transformation
Posted inBranding and Identity

Ashton Reimagined: How Quebec’s Iconic Poutine Chain Successfully Navigated a High-Stakes Brand Transformation

Since its inception in 1969, Ashton has stood as a cornerstone of Quebec’s culinary identity, famously pioneering the commercialization of poutine. Founded by Ashton Leblond as a humble food truck,…
Posted by Basiran October 25, 2026
Energy Drink Brand Lucky Energy Unveils New Logo and Packaging Design
Posted inBranding and Identity

Energy Drink Brand Lucky Energy Unveils New Logo and Packaging Design

The competitive landscape of the functional beverage industry is undergoing a notable aesthetic shift as brands move away from neon-heavy, high-octane visual noise toward more sophisticated, minimalist paradigms. A prominent…
Posted by Layla Zulfa October 25, 2026
Sound Decoded: Share of Voice Has a Sound Problem
Posted inBranding and Identity

Sound Decoded: Share of Voice Has a Sound Problem

The modern marketing boardroom operates on a strict diet of mathematical rigor and empirical forecasting. Spend ten minutes consulting with a corporate media director, and you will be met with…
Posted by Dwi Wanna October 24, 2026
Mountainview Brewing Co. Crafting a New Identity in the Heart of Hope British Columbia
Posted inBranding and Identity

Mountainview Brewing Co. Crafting a New Identity in the Heart of Hope British Columbia

Located in the rugged, picturesque landscape of Hope, British Columbia, Mountainview Brewing Co. has emerged as a significant player in the region’s burgeoning craft beer scene. Nestled in the shadows…
Posted by Layla Zulfa October 24, 2026
Culinary & Cannabis Rebrands, Launches New Name and Logo
Posted inBranding and Identity

Culinary & Cannabis Rebrands, Launches New Name and Logo

The landscape of modern wellness and alternative hospitality is undergoing a significant maturation, highlighted by the official rebrand of Culinary & Cannabis to Savor & Solace. Announced in October 2026,…
Posted by Ammar Sabilarrohman October 24, 2026
Are We Building Brands for a World That No Longer Exists?
Posted inBranding and Identity

Are We Building Brands for a World That No Longer Exists?

The contemporary global landscape has evolved through distinct ideological and cultural epochs, moving swiftly from the rigid certainties of the modern era through the critical deconstruction of postmodernism, and arriving…
Posted by Asep Darmawan October 24, 2026
WHEN is redefining the future of reproductive health through accessible at-home fertility diagnostics
Posted inBranding and Identity

WHEN is redefining the future of reproductive health through accessible at-home fertility diagnostics

The Australian healthcare landscape is undergoing a significant transformation with the launch of WHEN, a pioneering medtech company designed to democratize access to personal reproductive health data. For the first…
Posted by Nana Muazin October 24, 2026
Honda Celebrates 500 F1 Races with Special Logo Design
Posted inBranding and Identity

Honda Celebrates 500 F1 Races with Special Logo Design

Honda is marking a major milestone in its motorsport history this weekend by competing in its 500th Formula 1 Grand Prix. The momentous occasion is being officially commemorated at the…
Posted by Nila Kartika Wati October 24, 2026
Alfa Romeo Unveils Name and Logo of New Concept Car
Posted inBranding and Identity

Alfa Romeo Unveils Name and Logo of New Concept Car

Italian legacy automotive manufacturer Alfa Romeo has officially announced the moniker and corporate identity for its upcoming vehicle platform, designated as the "Cuorerosso" concept. Scheduled to make its global debut…
Posted by Rifan Muazin September 30, 2026
Are We Building Brands for a World That No Longer Exists?
Posted inBranding and Identity

Are We Building Brands for a World That No Longer Exists?

The architecture of global consumer culture has undergone a profound evolution over the past century, transitioning from the rigid certainties of the modern era through the critical deconstruction of postmodernism,…
Posted by Ali Ikhwan September 30, 2026

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