Branding and Identity - Grafex Media

The Rise of Proactive Fertility Healthcare: How WHEN is Redefining Reproductive Agency in Australia

In a significant shift for the Australian healthcare landscape, the emergence of the medtech startup WHEN marks the country’s first direct-to-consumer platform offering at-home egg count testing alongside seamless access…

Ammar Sabilarrohman September 9, 2026

Branding and Identity

Health Network One Unveils New Brand, Complete with New Name and Logo

Health Network One, a prominent American healthcare management firm headquartered in Florida, has officially announced its comprehensive corporate rebrand, shedding its moniker of nearly three decades to become Emboss Specialty.…

Dwi Wanna September 9, 2026

Branding and Identity

Agentic Lovemarks: Why Emotional Brands Matter More When AI Selects

The landscape of branding is undergoing a seismic shift, driven by the rapid integration of artificial intelligence into consumer decision-making. What was once a nascent concept of "agentic branding"—where brands…

Rifan Muazin July 25, 2026

Branding and Identity

Ashton Restaurants Embarks on Bold Revitalization to Reclaim Culinary Crown

Ashton, Canada's pioneering poutine chain, established in 1969, has undergone a significant brand and experiential overhaul, aiming to modernize its image and attract a new generation of diners. The strategic…

Layla Zulfa July 25, 2026

Branding and Identity

Boulder Associates Reveals New Name and Logo

The esteemed architectural and interior design consultancy, formerly known as Boulder Associates, has officially rebranded, adopting the concise and impactful new name "BA." This significant strategic move, revealed on July…

Reynand Wu July 25, 2026

Branding and Identity

In Defense of Softness: Brands, Communication, and the End of Certainty as Authority

Something is breaking down inside the optimization economy, and the brands that notice it first will have access to territory that the next generation of performance tools can’t reach. This…

Lina Irawan July 24, 2026

Branding and Identity

Mountainview Brewing Co. Unveils Comprehensive Brand Identity, Cultivating Community and Traveler Appeal in Hope, BC

Mountainview Brewing Co., strategically situated in the picturesque foothills of the Cascade Mountains in Hope, British Columbia, has recently launched a comprehensive and meticulously crafted brand identity. This initiative aims…

Evan Lee Salim July 24, 2026

Branding and Identity

American Bowling Brand AMF Unveils New Logo and Identity

AMF, a storied institution in American bowling with a legacy stretching back over a century, has officially revealed a comprehensive rebranding initiative, highlighted by a striking new logo and a…

Suro Senen July 24, 2026

Branding and Identity

WHEN Launches Innovative At-Home Fertility Testing, Redefining Access to Reproductive Health Information in Australia

WHEN, a pioneering Australian medtech company, has launched an innovative at-home egg count testing service, marking a significant advancement in reproductive health accessibility for individuals with ovaries. This groundbreaking initiative,…

Layla Zulfa July 24, 2026

Branding and Identity

Biotech Firm TruTechnologies Debuts New Logo Design

TruTechnologies, a prominent player in the clinical trial software sector, has unveiled a significant rebranding initiative, introducing a sophisticated new logo and an overhauled website. This strategic move signifies a…

Pevita Pearce July 24, 2026