Branding and Identity - Grafex Media

Champ Hotel: A Boutique Oasis Rooted in Hermosillo’s Rich Cultural Tapestry

Nestled in the vibrant heart of Hermosillo, Sonora, Mexico, the Champ Hotel emerges not merely as an accommodation, but as a thoughtfully curated homage to the city's distinctive heritage and…

Laily UPN July 22, 2026

Branding and Identity

Bentley Announces the Name of Its First Ever Electric Car

Crewe, England – Bentley, the venerable British marque synonymous with ultra-luxury and performance, has officially unveiled the name of its groundbreaking first all-electric vehicle: the "Torcal." The announcement, made by…

Nana July 22, 2026

Branding and Identity

The Consideration Illusion: Brands Compete for Eligibility, Not Preference

The conventional understanding of consumer decision-making, often framed within customer lifecycle models, presents a misleading picture of how brands truly compete. Instead of a rational evaluation of preferences, the reality…

Rifan Muazin July 21, 2026

Branding and Identity

Apex Wheels Forges a New Identity in the Performance Automotive Market

The automotive aftermarket industry is a vast landscape, often characterized by a deluge of brands that, while appealing to the eye, fall short when it comes to genuine performance. Within…

Nila Kartika Wati July 21, 2026

Branding and Identity

American Bowling Brand AMF Unveils New Logo and Identity

AMF, a storied institution in the American bowling landscape, has officially revealed a significant refresh of its brand identity, highlighted by a completely redesigned logo. This strategic move signals a…

Nana July 21, 2026

Branding and Identity

The Dinner Ladies Serve Up a Bold New Identity to Reignite Australia’s Frozen Meal Market

In a strategic move designed to amplify its established reputation for homestyle comfort and challenge the often-clichéd landscape of the frozen meal industry, The Dinner Ladies has unveiled a comprehensive…

Lina Hope July 21, 2026

Branding and Identity

Biotech Firm Immunis Rebrands, Unveils New Logo

Immunis, a clinical-stage biotechnology company at the forefront of developing innovative therapies for age-related and chronic diseases, has officially unveiled a comprehensive rebrand, including a striking new logo and refreshed…

Siti Muinah July 21, 2026

Branding and Identity

Heirlooming: The Tenderness of Belonging to Something Older Than You

A recent experience with a Cadbury Dairy Milk bar, sent from London to Paris by a friend, served as an unexpected catalyst for a profound shift in cultural sentiment. Upon…

Basiran July 20, 2026

Branding and Identity

Ashton Restaurants Embarks on Ambitious Revitalization Project to Reclaim its Poutine Legacy

Ashton, the pioneering Canadian restaurant chain that first introduced poutine to the nation in 1969, has launched a comprehensive brand and experience overhaul aimed at revitalizing its image and expanding…

Rifan Muazin July 20, 2026

Branding and Identity

I.T. Specialist Govplace Reveals New Name and Logo

In a significant strategic shift, Govplace, a long-standing provider of Information Technology (I.T.) products and services, has officially announced its rebranding to "Digital Compass." This transformative rebranding, effective July 8,…

Nila Kartika Wati July 20, 2026