ashton - Grafex Media

Ashton Restaurants Modernizes Iconic Quebec Poutine Chain to Secure Future Growth

Since its inception in 1969, Ashton has stood as a foundational pillar of Quebec’s culinary landscape. As Canada’s first restaurant chain to specialize in poutine—the province’s quintessential comfort food—the brand…

Dwi Wanna September 17, 2026

Branding and Identity

Ashton Reinvented: A Strategic Brand Transformation for a Quebec Culinary Icon

Since its inception in 1969, Ashton has stood as a cornerstone of Quebec’s fast-food landscape. As the first restaurant chain in Canada to specialize in poutine—the province’s quintessential comfort food—the…

Asep Darmawan September 10, 2026

Branding and Identity

Ashton Restaurants Embarks on Bold Revitalization to Reclaim Culinary Crown

Ashton, Canada's pioneering poutine chain, established in 1969, has undergone a significant brand and experiential overhaul, aiming to modernize its image and attract a new generation of diners. The strategic…

Layla Zulfa July 25, 2026

Branding and Identity

Ashton Restaurants Embarks on Ambitious Revitalization Project to Reclaim its Poutine Legacy

Ashton, the pioneering Canadian restaurant chain that first introduced poutine to the nation in 1969, has launched a comprehensive brand and experience overhaul aimed at revitalizing its image and expanding…

Rifan Muazin July 20, 2026

Branding and Identity

Ashton Revitalizes Iconic Poutine Chain, Blending Nostalgia with Modern Appeal

Ashton, a cornerstone of Canadian culinary history and the nation's first restaurant chain dedicated to poutine, has embarked on a comprehensive brand revitalization, aiming to reconnect with its heritage while…

Evan Lee Salim June 6, 2025