Creativity - Grafex Media

Quality Meats & Herb Light: 1989 Ozzie Guillen helps 2026 baseball fans keep their cool

As the Major League Baseball regular season barrels toward its high-stakes October postseason, brands are pulling out all the stops to capture the attention of baseball enthusiasts. Among the most…

Lina Hope September 9, 2026

Advertising and Creative Strategy

M+C Saatchi ANZ’s management buyout is no longer proceeding

The proposed management buyout of M+C Saatchi’s operations in Australia and New Zealand has officially collapsed, just weeks before it was scheduled to be finalized. Originally announced in July with…

Azzam Bilal Chamdy September 9, 2026

Advertising and Creative Strategy

When Zombies Attack, Good Shoes Matter

Orthopedic footwear, a category often relegated to the realm of the practical and unfashionable, is undergoing a surprising and bold transformation thanks to Kuru Footwear. The US-based brand has embraced…

Neng Nana July 25, 2026

Advertising and Creative Strategy

Special US & The Martin Agency: How Hanes Became Comfortable with Risqué

For decades, Hanes has built its brand identity around the fundamental promise of comfort in everyday wear. However, a significant shift in its advertising strategy, particularly over the past several…

Ammar Sabilarrohman July 24, 2026

Advertising and Creative Strategy

Maserati and Migrante Champion the Enduring Italian Spirit with "Never Stop Dreaming" Campaign

The automotive world, often synchronized with major sporting events, has witnessed a poignant and timely brand activation from Maserati. In the wake of the FIFA World Cup, a tournament where…

Jia Lissa July 24, 2026

Advertising and Creative Strategy

Beefeater 0.0% Unveils the Secret Behind Jamiroquai’s "Virtual Insanity" 30 Years Later, Ushering in a New Era of Moderation

Thirty years after Jamiroquai's iconic music video "Virtual Insanity" captivated the globe, Beefeater 0.0% and its creative partner Lucky Generals have collaborated with the legendary band to finally reveal the…

Rifan Muazin July 23, 2026

Advertising and Creative Strategy

Beefeater 0.0% Unveils the Secret Behind Jamiroquai’s "Virtual Insanity" 30 Years Later

Thirty years after Jamiroquai's iconic music video for "Virtual Insanity" captivated a global audience, Beefeater 0.0% and its creative partner Lucky Generals have finally revealed the long-held secret behind frontman…

Lina Hope July 23, 2026

Advertising and Creative Strategy

Fourthe Adds the Next-Generation Thinking of Nick Kelly as EP

July 23, 2026 – AI-specialist production company, Fourthe, has announced the appointment of Nick Kelly as Executive Producer, marking a significant strategic move for the burgeoning firm. This move reunites…

Laily UPN July 22, 2026

Branding and Identity

Modern Luxury: How Creativity Translates Ideas into Value

In the contemporary luxury landscape, value is no longer defined by heritage alone. What increasingly differentiates premium brands is their ability to generate ideas—and, more importantly, to translate them into…

Laily UPN July 22, 2026

Advertising and Creative Strategy

M+C Saatchi Group ANZ undergoes a management buyout backed by growth firm, Parc

July 22, 2026 M+C Saatchi Group ANZ, a prominent creative and marketing services conglomerate, is poised for a significant transformation as its Australia and New Zealand operations prepare for a…

Raul Delapena Setiawan July 22, 2026