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Creativity

Mekanism: Boston Pizza invokes the Hockey Gods to save Canada from another crushing playoff fail
Posted inAdvertising and Creative Strategy

Mekanism: Boston Pizza invokes the Hockey Gods to save Canada from another crushing playoff fail

The long Stanley Cup drought for Canadian National Hockey League (NHL) teams has become a national obsession, a collective yearning that Boston Pizza, in partnership with Mekanism Canada, has artfully…
Posted by Reynand Wu May 19, 2025
TinyWins Forges Joby Aviation’s Brand Identity, Rooting Emotional Trust in Mid-Century Aviation Aesthetics for the Electric Air Taxi Era
Posted inGraphic Design

TinyWins Forges Joby Aviation’s Brand Identity, Rooting Emotional Trust in Mid-Century Aviation Aesthetics for the Electric Air Taxi Era

California-based design studio TinyWins has completed a monumental undertaking, crafting the comprehensive brand identity for Joby Aviation, a pioneer in the electric vertical take-off and landing (eVTOL) aircraft sector. This…
Posted by Suro Senen May 10, 2025
GForce Grey & inlab interrupt inDrive school trip scrolling to help parents tackle bullying
Posted inAdvertising and Creative Strategy

GForce Grey & inlab interrupt inDrive school trip scrolling to help parents tackle bullying

Nearly one in five children in Kazakhstan is reportedly subjected to school bullying, a staggering statistic that often goes unnoticed by parents. Recognizing this critical gap in awareness and communication,…
Posted by Suro Senen April 28, 2025
Vitra Scout Workstation: Grcic’s Mobile Desk for Modern Work
Posted inGraphic Design

Vitra Scout Workstation: Grcic’s Mobile Desk for Modern Work

Launched by Vitra in March 2026, the Scout represents a significant evolution in office furniture, specifically addressing the dynamic needs of contemporary work environments. This innovative desk is part of…
Posted by Nana Muazin April 19, 2025

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