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An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems
Posted inBranding and Identity

An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems

Arjan Kapteijns' recent examination of "Agentic Lovemarks" has sparked a critical conversation within the branding and marketing spheres, highlighting the evolving imperative for brands to resonate not only with human…
Posted by Nana Muazin April 23, 2026
Ashton Revitalizes Iconic Poutine Chain, Blending Nostalgia with Modern Appeal
Posted inBranding and Identity

Ashton Revitalizes Iconic Poutine Chain, Blending Nostalgia with Modern Appeal

Ashton, a cornerstone of Canadian culinary history and the nation's first restaurant chain dedicated to poutine, has embarked on a comprehensive brand revitalization, aiming to reconnect with its heritage while…
Posted by Evan Lee Salim June 6, 2025

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