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Ashton Reimagined: How Quebec’s Iconic Poutine Chain Successfully Navigated a High-Stakes Brand Transformation
Posted inBranding and Identity

Ashton Reimagined: How Quebec’s Iconic Poutine Chain Successfully Navigated a High-Stakes Brand Transformation

Since its inception in 1969, Ashton has stood as a cornerstone of Quebec’s culinary identity, famously pioneering the commercialization of poutine. Founded by Ashton Leblond as a humble food truck,…
Posted by Basiran October 25, 2026
The Passing of Jim Parkinson: A Legacy of Iconic Lettering and Typographic Mastery
Posted inTypography

The Passing of Jim Parkinson: A Legacy of Iconic Lettering and Typographic Mastery

Jim Parkinson, the preeminent American letterer, type designer, and painter whose work defined the visual identity of some of the world’s most recognizable publications and brands, died on June 26,…
Posted by Asro September 20, 2026
Ashton Restaurants Modernizes Iconic Quebec Poutine Chain to Secure Future Growth
Posted inBranding and Identity

Ashton Restaurants Modernizes Iconic Quebec Poutine Chain to Secure Future Growth

Since its inception in 1969, Ashton has stood as a foundational pillar of Quebec’s culinary landscape. As Canada’s first restaurant chain to specialize in poutine—the province’s quintessential comfort food—the brand…
Posted by Dwi Wanna September 17, 2026
Jim Parkinson, the master of American lettering and iconic type designer, has died at 83
Posted inTypography

Jim Parkinson, the master of American lettering and iconic type designer, has died at 83

Jim Parkinson, the influential lettering artist, type designer, and painter whose work defined the visual identity of some of the most recognizable publications and brands in the United States, passed…
Posted by Lina Hope September 16, 2026
An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems
Posted inBranding and Identity

An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems

Arjan Kapteijns' recent exploration into the concept of "Agentic Lovemarks" has sparked a vital conversation within the branding and marketing spheres. His compelling argument posits that in an increasingly AI-driven…
Posted by Suro Senen June 2, 2026
Ashton Revitalizes Iconic Poutine Chain, Blending Nostalgia with Modern Appeal
Posted inBranding and Identity

Ashton Revitalizes Iconic Poutine Chain, Blending Nostalgia with Modern Appeal

Ashton, a cornerstone of Canadian culinary history and the nation's first restaurant chain dedicated to poutine, has embarked on a comprehensive brand revitalization, aiming to reconnect with its heritage while…
Posted by Evan Lee Salim June 6, 2025

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