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SEM

ChatGPT Brand Ownership Study Reveals 85 Percent of Categories Lack Dominant Market Leaders in AI Search Results
Posted inSEO and Search Marketing

ChatGPT Brand Ownership Study Reveals 85 Percent of Categories Lack Dominant Market Leaders in AI Search Results

The landscape of digital discovery is undergoing a seismic shift as generative artificial intelligence begins to supplement, and in some cases replace, traditional search engine queries. A comprehensive new study…
Posted by Azzam Bilal Chamdy July 21, 2026
Google Merchant Center Pilot Introduces AI Performance Insights to Help Retailers Navigate Generative Search
Posted inSEO and Search Marketing

Google Merchant Center Pilot Introduces AI Performance Insights to Help Retailers Navigate Generative Search

Google has officially launched a pilot program within its Merchant Center platform designed to provide retailers with unprecedented visibility into how their products are surfaced within the search giant’s burgeoning…
Posted by Pevita Pearce July 21, 2026
How to Calculate Share of Voice (+ Why it Matters for SEO)
Posted inSEO and Search Marketing

How to Calculate Share of Voice (+ Why it Matters for SEO)

The Paradigm Shift: From Ad Spend to AI Citations The concept of Share of Voice has undergone three distinct evolutionary phases. Historically, in the mid-20th century, SoV was calculated simply…
Posted by Evan Lee Salim July 21, 2026
Google Mandates Local Inventory Ads by Default for All Shopping Campaigns Starting August 31
Posted inSEO and Search Marketing

Google Mandates Local Inventory Ads by Default for All Shopping Campaigns Starting August 31

Google has officially confirmed a significant structural update to its advertising ecosystem, announcing that Local Inventory Ads (LIA) will be enabled by default for all Shopping campaigns starting August 31.…
Posted by Neng Nana July 21, 2026
The Rise of Agentic Commerce: Why Retailers Must Evolve Beyond Traffic-First SEO
Posted inSEO and Search Marketing

The Rise of Agentic Commerce: Why Retailers Must Evolve Beyond Traffic-First SEO

Ecommerce is undergoing its most radical transformation since the advent of the mobile smartphone, moving into a phase where transactions occur entirely off-site and traditional website visits become optional. This…
Posted by Iffa Jayyana July 21, 2026
The Integration of Public Relations and SEO A Five-Step Strategic Framework for the Era of Artificial Intelligence
Posted inSEO and Search Marketing

The Integration of Public Relations and SEO A Five-Step Strategic Framework for the Era of Artificial Intelligence

The traditional boundaries between public relations (PR) and search engine optimization (SEO) have effectively dissolved in the modern digital landscape. For decades, these departments operated as distinct silos: PR focused…
Posted by Azzam Bilal Chamdy July 21, 2026
European Commission Issues Binding Mandate for Google to Share Search Data and Integrate Rival AI Assistants into Android Ecosystem
Posted inSEO and Search Marketing

European Commission Issues Binding Mandate for Google to Share Search Data and Integrate Rival AI Assistants into Android Ecosystem

The European Commission has finalized two landmark binding decisions that fundamentally alter the competitive landscape for digital services within the European Union, requiring Alphabet Inc.’s Google to share its proprietary…
Posted by Evan Lee Salim July 20, 2026
Digital PR Emerges as Primary Strategy for Brand Visibility in Artificial Intelligence Search Engines
Posted inSEO and Search Marketing

Digital PR Emerges as Primary Strategy for Brand Visibility in Artificial Intelligence Search Engines

Digital public relations has transitioned from a supplementary marketing tactic to the most critical strategy for brands seeking visibility within artificial intelligence-driven search environments. As large language models (LLMs) like…
Posted by Sagoh July 20, 2026
Google Enhances Demand Gen Campaigns with Business Data Feeds for Non-Retail Industries
Posted inSEO and Search Marketing

Google Enhances Demand Gen Campaigns with Business Data Feeds for Non-Retail Industries

Google has officially announced a significant expansion of its Demand Gen campaign capabilities, introducing the ability for advertisers to utilize business data feeds to power dynamic ad creative. This update…
Posted by Pevita Pearce July 20, 2026
Decoding the Crawled – Currently Not Indexed Status: A Strategic Guide to Google’s Indexing Thresholds and Quality Requirements
Posted inSEO and Search Marketing

Decoding the Crawled – Currently Not Indexed Status: A Strategic Guide to Google’s Indexing Thresholds and Quality Requirements

The "Crawled – currently not indexed" status in Google Search Console (GSC) has emerged as a significant hurdle for website owners and SEO professionals in 2026. This status indicates that…
Posted by Ali Ikhwan July 20, 2026

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